Saddam Hussein is Dead

He was dead the moment he was caught by the Americans. The trials were just a formality and Friday’s execution was his official death. Nothing will really change in Iraq since he was no longer relevant once he was captured by the Americans and the ongoing problems will continue. In a sense this will be a minor footnote in Iraq that will be overshadowed by the ongoing problems in Iraq and the regional violence that will remind people that it’s “Business as usual”.

US customs are still run and staffed by assholes, and Mexicans will continue to cross the borders in hope of a better future. James Brown died on Christmas, Gerald Ford died on Boxing Day and Saddam died on the 30th of December. What a week.

RIP Gerald Ford

In other news…

Taiwan leader’s son-in-law jailed
The son-in-law of Taiwan’s embattled

President Chen Shui-bian has been sentenced to six years in jail for insider trading.

Chao Chien-min was found guilty of using inside information to profit from buying shares in a property company.

Chao, who is married to President Chen’s daughter, is expected to appeal.

The high-profile case is the latest setback for the president, whose wife is also on trial for embezzlement and forgery in a separate proceeding.

The first lady denies illegally using state funds for personal expenses.

Her husband faces similar accusations but is protected from prosecution by presidential immunity.

He has promised to resign if she is found guilty.

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/asia-pacific/6211549.stm

Protected: At Eaton Centre

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Protected: Today was Boxing Day

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Merry Chistmas!

RIP James Brown, the Godfather of Soul.

Protected: Clive Owen should be Bond

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“Toyota: Developing Strategies for Growth”

“Toyota: Developing Strategies for Growth”

In order to have a successful strategy for growth, businesses must first find, evaluate and select a strategy to capture a potential market. Since it entered to American car market in 1967, Toyota has developed a diverse business portfolio with its existing line of cars as well as brands such as Lexus and Scion. It became a successful car manufacturer by having an effective marketing process that allowed it to attract customers and expand its product range to other market segments.

When Toyota and other Japanese carmakers entered the American market, they were not considered a threat to the American auto industry because it was believed their cars had no appeal to American consumers. However, in the 1970s, due to problems such as the 1973 Oil Embargo, environmental regulations, and quality control issues with American cars (Ford Pinto), a good number of American car owners began searching for alternatives to their gas guzzling, poorly made American cars. In response to these changes, Toyota and other Japanese carmakers aggressively marketed their cars to Americans as being fuel-efficient, environmentally friendly, and having better build quality than American cars. In addition, Toyota marketed their cars as being hip and fun with memorable slogans like, “you asked for it, you got it, Toyota,” and with commercials involving young Toyota drivers jumping in the air. As a result, the Japanese’s marketing campaign along with continuing problems from the Big Three auto manufacturers, allowed import cars to make up about 20 percent of the US car market by 1980.

After successfully gaining a sizable market share in the US, Toyota decided to create the Lexus brand in 1989 to target the luxury-car market segment, which was dominated by Mercedes-Benz and BMW. They decided to create a new brand because of their reputation at the time for being a company that only offered fun and fuel-efficient compact cars and because the introduction of luxury models into their existing lineup would dilute the Toyota brand. Therefore, Toyota marketing strategy was to market Lexus as a separate company with almost no references to Toyota, a heavy emphasis towards quality customer service and it had a separate dealership network from Toyota. This marketing strategy has allowed Lexus to become one of the best selling luxury cars in the US by 2000 and it encouraged Nissan to sell luxury cars with the Infiniti brand.

Despite the successes of both Toyota and Lexus, it began to face a new problem: age. Presently, Toyota’s new customer base is 47 years old, which is higher than the industry average of 45 and placed Toyota’s average customer base with the likes of Buick, Mercury, and Lincoln. In response to their aging customer base, Toyota formed a study group called Project Genesis to develop a marketing campaign to attract younger buyers to Toyota. The result of Project Genesis was the introduction of sportier and “youthful” models to the US: the Celica, MR2 Spyder and Echo in 2000. Unfortunately, Project Genesis was a failure because it had a dull marketing campaign that failed to create a common theme for the different cars, sales for each of the models did not reach Toyota’s expectations and the entire study group failed to realize that Toyota had developed a reputation for making generic cars. As a result, Toyota Motor Sales USA has decided to phase out the Celica and MR2 Spyder by 2005.

Although Project Genesis proved to be a failure, Toyota made another attempt to capture the youth market by creating a third brand called Scion in 2003. Unlike Lexus, which was created to sell luxury cars, Scion’s purpose is eventually attract American youth into becoming Toyota customers by first introducing them to relatively cheaper and radically designed cars. Scion currently has three cars in its lineup: the xA and xB, rebadged Japanese-only cars whose design does not fit the Toyota and Lexus brand philosophy, and the tC, a newly designed car based on the preferences of American youths. In addition, Toyota focuses mainly on the youth market by advertising through youth-oriented media (Rolling Stone, MTV, late-night programming), creating a flashy website to highlight their brand philosophy, and sponsoring live concerts. Not only does it specifically target the young buyers, but they also simplified their sales tactics by offering no-haggle pricing, which means that Scion dealers will not be allowed to negotiate prices or pressure a potential customer into buying, and giving their customers a high degree of vehicle customization. Because of these marketing tactics, Toyota was not only able to bring in younger customers but it also encouraged Honda and Nissan to consider introducing youth-oriented cars into their lineup.

Toyota’s successes are due largely to its ability to identify growth opportunities and develop market strategies to capture them. First, they achieved greater market penetration by marketing their cars as fuel-efficient, well-built alternatives to the gas-guzzling, problem-prone American cars, which eventually allowed them and other Japanese companies to take a sizable market share away from the Big Three carmakers. Second, Toyota was also able to identify new opportunities for market development and spent time on product development to tap into these markets. The results of Toyota’s product development were the creation of Lexus and Scion, brands that both offer a unique lineup of cars, a unique brand philosophy, and services that target the luxury and youth market. Third, in spite of their successes in capturing new markets and achieving greater market penetration, Toyota occasionally downsizes their products such as the Celica and MR2. To sum up, Toyota is a great case study on how a company should develop, identify, and evaluate market opportunities and how to develop the right products and marketing tactics to capture such markets.

Works Cited
http://www.popularmechanics.com/automotive/new_cars_trucks/2000/1/century_of_cars/ – A Century of Cars
http://www.autocluster.com/autobrands/l/lexhistory.html – Lexus History
http://www.latimes.com/business/la-fi-lexus7sep07,0,2703046.story?coll=la-headlines-business -Toyota’s Lexus Plans a Redesign of Its Lineup
http://www.detnews.com/2003/autosinsider/0304/21/a01-141863.htm – Toyota turns edgy to grab Gen Y buyers
http://www.autoweek.com/news.cms?newsId=100464# – Toyota will drop Celica, MR2 Spyder in U.S. after 2005
http://www.autointell-news.com/News-2001/January-2001/January-2001-2/January-24-01-p5.htm – Toyota statement regarding Reuters story on possible third brand

“Civilizations & Democracy”

“Civilizations & Democracy”

In 1992, Samuel Huntington developed the idea of the “Clash of Civilizations” that argued fundamental differences within civilizations will eventually lead to various tensions and conflicts.  This controversial viewpoint has been debated by academics and it has even been used by the American Republican Party to justify the ongoing “War on terror”.  In addition, the idea of cultural differences and perceived roots of democracy in Western civilization has been used to examine whether the non-Western world is compatible with democracy or not.  Huntington and his supporters believe that non-Western cultures cannot accept democracy under the assumption that civilizations are univocal, democracies are formed under unique founding conditions, and a separation between church and state is required in a democracy.

In the “Clash of Civilizations,” Huntington believes that non-Western cultures are incompatible with democratic political systems. He asserts non-Western cultures cannot accept democratic values because of cultural differences and suggests that all the different civilizations are univocal.  Huntington cites conflicts between Islamic cultures and the Western cultures over ideology as an example to these differences and suggests that Islam is the problem because their culture is not compatible with democratic values.  Berger reaffirms this view by arguing in his article that only western Christianity has promoted democratic values because the Bible has passages that discuss secularism and that Christianity has always promoted democratic values.  These views suggest that non-Western cultures cannot successfully adopt democracy because of their inherent differences and united attitudes towards western values.

Nonetheless, it appears both Huntington and Berger’s assertions are flawed because civilizations are actually multivocal rather than being univocal.  In “Religion, Democracy, and the ‘Twin Tolerations’”, Alfred Stepan argues that the so-called civilizations are multivocal because the various “kin countries” within a civilization tend to have differing views.  This can be seen with the opposing views between Singapore’s Lee Kwan Yew, who believes that democracy conflicts with “Asian values” and South Korea’s Kim Daejung, who argues that democracy is a part of Asian values as an example of multivocality within a civilization.  In addition, in response to Berger, Stepan’s article points out that multivocality has also existed in Western Christianity and argues that at different points in time, both the Catholic Church and the protestant sects have opposed democracy, individualism and secularism.  This suggests that Christianity, despite having passages that support democratic values, is also multivocal and potentially anti-democratic.  Additionally, based on Berger’s article, each Christian sect has also used different methods in promoting democratic values, which can also be perceived as another example of multivocality within a civilization.  Moreover, Fish’s research found that there was no correlation between diversity and democracy, which suggests that neither a homogenous nor a heterogeneous culture will affect a country’s ability to develop a democratic government.

The belief of unique founding conditions for democracy is another point used to argue why democracy is incompatible with non-Western cultures.  This assumption believes that a democracy will only develop under if the same conditions that helped it grow were recreated.  This belief has led Huntington to argue that democratic values, such as individualism, liberalism, secularism have little or no appeal to non-Western cultures because modern democracy was developed in the west, suggesting that democracy is not feasible for non-Western cultures because it is a western idea that was developed under unique circumstances.  In addition, he suggests that countries may have a chance in achieving democracy if they modified their culture to be compatible with the West, such as Japan, or if they change their civilization’s identity and are accepted by the receiving civilization.  Additionally, Berger again reaffirms this notion because he argues that western Christianity shaped modern democracy, improved countries whose populations have converted to Christianity and played a role in democracy movements in countries, such as East Germany in the 1980s.

Even so, Stepan believes that the assumption of unique founding conditions is flawed because countries can develop their own form of democracy without recreating the same conditions in Western democracies.  Examples of non-Western states developing new democracies are in South Korea and Taiwan, who have been able to adopt ideas of secularism, individualism, and democracy into their culture despite their western origins with almost little or no conflict with their own cultures.  Although these countries are classified as part of the “Confucian” civilization, they were still able to develop democratic governments under their own terms and without the influence of western Christianity, but rather on little-known democratic values within Confucianism itself.  Additionally, Stepan suggests that any country, regardless of culture can develop a democracy so long as Dahl’s eight requirements are fulfilled along with mechanisms to promote open competition.  This suggests that the belief in unique founding conditions is flawed because non-Western cultures can form a democratic government so long as it complies with Dahl’s requirements.  In addition, Fish’s research would also disprove Berger’s views on the impact of religion since his data finds that there is no correlation between religion and democracy, with the exception of some Islamic states.  However, these results occur in Islamic states that either do not have any twin tolerations such as Iran and Saudi Arabia, or have corrupt, power-hungry rulers, such as Pakistan and Egypt.

The separation of church and state or removing religion from the political agenda is also an assumption on why democracy has succeeded in the west.  In The Clash of Civilizations and the Remaking of World Order, Huntington believes that the separation of church and state is the West’s strongest trait because it does not appear to exist in other cultures because, “In Islam, God is Caesar; in [Confucianism,] Caesar is God; in Orthodoxy, God is Caesar’s junior partner”.  This suggests that Islam is a nondemocratic religion, Confucianism is a philosophy that supports authoritarianism, and Orthodox Christianity is subservient to the state, which suggests that non-Western cultures with these religions will have trouble democratizing.  Berger would again support this assertion because claims the Bible has always supported secularism and because he believes Protestantism promoted individuality through the scriptures, secularism with the belief of universal priesthood, and it had an emphasis on education.  In addition, Berger, like Huntington, argues that the west was able to democratize because the church gradually allowed for religious pluralism and the state began to take over their ideological “dome”.

Unlike Huntington, Stepan argues that there is no true separation of church and state, but rather twin tolerations between the church and state and religion does not have to be removed to have a democracy.  Stepan disproves Huntington’s assumption that there is a true separation of church and state because several of the European Union members had established churches until recently.  Moreover, Western countries were able to take religion away from the political sphere through agreements that reaffirm the twin tolerations such as the Lateran Accords, which allowed the Vatican to exist as a separate state in return for its recognition of the Italy’s republican government, rather than having the state take over the church’s ideological “dome” as Berger discussed.  Moreover, contrary to Huntington’s views, Stepan points out that Islamic states such as Bangladesh and Indonesia are able to develop secular, working democracies with Islamic political parties that work within the system despite having Muslim roots.  Additionally, as stated before, Fish’s statistical analysis had already proven that religion has no influence on the state’s ability to develop a democracy.

In The Clash of Civilizations and the Remaking of World Order, Huntington suggested that the non-Western cultures are incompatible with democratic political systems.  This assertion was made under assumption that civilizations are univocal, democracy has unique founding conditions, and secularization is required.  Berger in his article has reaffirmed much of Huntington’s views by praising the superiority of Christianity in promoting democracy and improving countries that have embraced it.  In contrast, Stepan disproves Huntington’s views by pointing out that civilizations are multivocal with differing views; non-Western countries can develop their own version of democracy; and full secularization is not necessary to develop a democratic system,.  Therefore, non-Western cultures can develop democracies so long as they promote twin tolerations between the church and state, develop diverse viewpoints, strive to develop democratic values and fulfill Dahl’s eight requirements.